Operators must not blindly deploy wifi
WifiOperators must not blindly deploy wifiOperators must not blindly deploy wifi
I need to open this blog with a brief confession. Ever since immersing myself in the topic of wifi and, more specifically, in understanding and analysing operator strategies and business models for wifi, I have argued that all operators will need to integrate wifi into a holistic traffic management strategy focused on sustainable and profitable mobile data growth. Whilst I believe we have clearly explained how wifi can and should play a complementary role for operators, I don’t believe we have sufficiently outlined the risks and threats to future operator business models. I would add though that this is very much not about scare-mongering, but much more about presenting a balanced perspective on future carrier wifi strategy.