Consumers seek Google, Yahoo-branded phones

A majority of US consumers are willing and ready to purchase a Google or Yahoo!-branded mobile device if and when they become available.According to a study conducted in April by market research firm the EQUS Group, 55 per cent of respondents say they are willing to purchase a Google or Yahoo! mobile device. Conversely, only 21 per cent say they are not willing to purchase such a device, while 23 per cent of respondents were undecided. EQUS also found that 69 per cent of consumers currently use mobile search tools on their mobile phones.Al Nazareli, CEO of EQUS, said: “Because search functionality is so highly utilised by mobile phone users, Google and Yahoo! are uniquely well-positioned to enter the mobile device market and may have an advantage over other consumer brands looking to enter the space.”