Emulating its strategy in France, the latest entrant to Italy’s 5G market undercuts its competitors with a €9.99 per month offer.

Wei Shi

December 23, 2020

2 Min Read
Iliad Italia switches on 5G in 27 cities with €10 offer

Emulating its strategy in France, the latest entrant to Italy’s 5G market undercuts its competitors with a €9.99 per month offer.

Iliad is at it again, this time in Italy. A week after the group’s French business, operating under the “Free Mobile” brand, launched 5G in France, Iliad Italia announced that it is switching on 5G in 27 cities. It would surprise no one that the challenger operator has decided to adopt its tried and tested strategy of undercutting competition in price. The operator has already recruited 6.5 million subscribers since it entered the market in May 2018.

Iliad customers as well as customers from competitors can sign up to the new 5G service with €9.99 per month, the lowest monthly tariff among all four 5G operators in the country. The offer is valid till 21 January, though the operator does not say what the price will be after the offer period.

Called “Flash 70”, the package includes 70GB 4G and 5G combined data, as well as unlimited talking minutes and text messages. This gives subscribers 20GB more data than Iliad’s own Giga 50 deal at €2 extra. But the package is still smaller in size than the 100GB offered by Windtre (of the Three Group) but at a lower price.

Iliad has shared this comparison on its website:


Source: Iliad Italia

Combining 4G and 5G data offering is understandable. Despite that the service is available in 27 cities, including all the big cities on the map, Iliad’s 5G coverage must still be limited. The operator has a pretty comprehensive coverage checker of its 2G/3G/4G networks, but 5G is yet to be added.

Here is a complete list of the 27 cities where Iliad’s 5G has gone live (in alphabetical order):

Alessandria, Bari, Bologna, Brescia, Cagliari, Como, Ferrara, Florence, Genoa, La Spezia, Latina, Messina, Milan, Modena, Padua, Perugia, Pesaro, Pescara, Piacenza, Prato, Ravenna, Reggio Calabria, Reggio Emilia, Rome , Turin, Verona, Vicenza.

About the Author(s)

Wei Shi

Wei leads the Telecoms.com Intelligence function. His responsibilities include managing and producing premium content for Telecoms.com Intelligence, undertaking special projects, and supporting internal and external partners. Wei’s research and writing have followed the heartbeat of the telecoms industry. His recent long form publications cover topics ranging from 5G and beyond, edge computing, and digital transformation, to artificial intelligence, telco cloud, and 5G devices. Wei also regularly contributes to the Telecoms.com news site and other group titles when he puts on his technology journalist hat. Wei has two decades’ experience in the telecoms ecosystem in Asia and Europe, both on the corporate side and on the professional service side. His former employers include Nokia and Strategy Analytics. Wei is a graduate of The London School of Economics. He speaks English, French, and Chinese, and has a working knowledge of Finnish and German. He is based in Telecom.com’s London office.

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