Nokia gets into advertising
March 7, 2007
Mobile manufacturer Nokia announced this week two mobile advertising services designed for targeted campaigns on the handset.
Nokia Ad Service and Nokia Advertising Connector will, according to the Finnish firm, allow companies to personalise advertising on the mobile in a way that is much harder to do on traditional media.
Nokia Ad Service consists of a group of mobile publishers forming a mobile ad network and a platform to deploy, manage and optimise mobile advertising campaigns Nokia said in a statement. The company said the service will suit advertisers deploying global mobile campaigns, agencies offering mobile advertising to complement traditional media initiatives, and publishers seeking new business models and a larger consumer audience.