Device intelligence, or the ability to identify and classify devices, is a foundational technology for Internet Service Providers (ISPs). It enables them to tackle operational challenges, make data-driven business decisions, and provide value-added services such as cybersecurity, content (parental) controls, easier device management, and self-troubleshooting.

March 13, 2024

1 Hr View

Date: Mar 13, 2024

Duration: 1 Hr

With the rising adoption of privacy-enhancing technologies, such as MAC address randomization, hostname changes, or DNS over HTTPS, ISPs have fewer ways to ensure that their services work as designed, and that each device receives the proper policies attributed to it. In response, CUJO AI has emerged as a leader in privacy-conscious, AI-powered device intelligence, with 11 operators across North America and Europe integrating its solutions. As of 2024, this collaboration has illuminated over 2 billion devices across 50 million consumer networks, marking a significant milestone in device visibility and management.

AI-driven device intelligence exceeds traditional identification methods by offering unparalleled precision in recognizing exact device models, establishing a definitive source for device IDs, and enriching device profiles with critical context like Wi-Fi 7 compatibility and 4K streaming capabilities. This not only addresses immediate identification needs but also future-proofs ISP services against evolving technological landscapes.

Beyond enhancing device identification, AI-powered insights unlock previously inaccessible data, enabling ISPs to:

  • Proactively address operational challenges and conduct preventive maintenance.

  • Innovate and improve value-added services, thereby elevating the customer experience.

  • Provide business analysts with accurate, actionable data for informed decision-making.

  • Improve customer service resolutions, leading to increased satisfaction and loyalty.

  • Uncover new sales opportunities through a deeper understanding of customer needs and device ecosystems.

Tailor services to individual preferences, setting new standards in personalization.

This webinar will explore the transformative impact of AI-driven device intelligence on ISP operations and customer service. Attendees will gain a comprehensive understanding of how this technology not only overcomes the limitations posed by privacy enhancements but also initiates the creation of data-driven, customer-centric service models. Join us to discover how leading ISPs are leveraging CUJO AI's innovative solutions to redefine the future of internet services.

Speakers:

Chris Turner, Chief Product Officer at CUJO AI.

Chris brings over 21 years of experience from Charter Communications, where he served as Vice President of Advanced Technology. His role at CUJO AI involves guiding product strategy and innovation, leveraging his deep expertise in telecommunications and technology.

Armita Satari - Head of Custom Content - Telecoms.com

As the Head of Custom Content, Armita leads the production of bespoke content on Telecoms.com Intelligence. Prior to joining the team, she held a number of roles at the GSMA, the mobile industry association, leading on strategic research and analytical output on mobile as an assistive technology and mobile networks and services. Before that, Armita was the primary industry Analyst specialising on the DACH region at Ovum (now Omdia), delivering business critical and intelligence research and consulting. She brings nigh onto seven years of analysis and research experience in the TMT sector.

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