June 2, 2020
New data from App Annie reveals that YouTube still tops the SVoD platforms when it comes to time spent streaming in the UK via apps.
Precise metrics aren’t offered, but we wouldn’t be surprised to learn that YouTube was miles ahead of the rest. Not only is it free, but many people, especially children and teenagers, actively prefer the kind of user-generated content they find there to high production-value proper telly and movies.
Netflix is next, which also comes as no surprise, followed by the BBC’s catch up service – iPlayer – and then Amazon video, which is free to anyone who already has an Amazon Prime subscription. In at number 5 is MX Player which, we have to confess, we had to look up. It’s an Indian SVoD platform, so clearly there’s a lot of demand for content from that part of the world in the UK.
Rounding off the list we have a bunch of other catch-up apps and Twitch, which is mainly used to stream computer games. Another data point that would have been interesting to see is total time spent on streaming apps compared to previous quarters. There must surely have been a significant increase.
About the Author(s)
You May Also Like