Value Added Services provide ARPU boost in Middle East
Value added services such as music subscription and online storage have the ability to provide fixed line carriers around the world with an opportunity to reduce churn and increase customer loyalty, at a time of intense competition.
December 7, 2009
Value added services such as music subscription and online storage have the ability to provide fixed line carriers around the world with an opportunity to reduce churn and increase customer loyalty at a time of intense competition, according to new research from Informa Telecoms & Media.
The decline in broadband prices in mature markets and increases in bandwidth means that operators need to look beyond the core triple-play offer of telephony, TV and broadband in order to boost revenues and reduce churn in saturated markets. Certain value added services such as music subscription offer huge potential in terms of reducing churn and increasing stickiness, the analyst firm said.