February 26, 2013
HaudSystemswhitepaper1On 3 December 2012 the mobile industry marked the twentieth anniversary of what is widely regarded as the birth of SMS – the sending of a message from a PC to a mobile phone on the Vodafone network by engineer Neil Papworth. Two years after that milestone, Nokia released the first phone that allowed users to write and send SMS in an easy manner. What had started out as an interesting technical quirk – using the SS7 signalling network to carry text messages between devices – was on the path to becoming the key communication medium of the past twenty years.
SMS soon became a core part of mobile operators’ revenues, and an even more important component of their profit line. One analyst estimated that in 2011 SMS had grown to account for 16% of the total mobile revenue generated by Western European operators.
SMS may be said by some to be at the start of a long-term decline, but its importance to operators is still vital, both in terms of brand value and revenue. The competitive landscape means that it is now more vital than ever that operators take steps to protect their assets by investing in two key areas – revenue assurance on SMS interconnect, and spam analysis and prevention. By doing this they will protect their own revenue streams, as well as ensure that their subscribers benefi t from the best user experience.
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