World premiere of ZTE Blade III smartphone in Nordic markets

Stockholm, 20 September 2012 – ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code: 000063.SZ), a publicly-listed global provider of telecommunications equipment and network solutions, today launched the ZTE Blade III, the third sequel of the ZTE Blades series. ZTE Blade III premieres on the Nordic market and once again combines high performance with a moderate price point.

Sophie Egan

September 20, 2012

3 Min Read

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ztephone

World premiere of ZTE Blade III smartphone in Nordic markets

With a 4-inch screen, ten times more memory and upgraded operating system, mobile users can enjoy an even sharper multimedia experience – without compromising on price 

Stockholm,  20 September 2012 – ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code: 000063.SZ), a publicly-listed global provider of telecommunications equipment and network solutions, today launched the ZTE Blade III, the third sequel of the ZTE Blades series. ZTE Blade III premieres on the Nordic market and once again combines high performance with a moderate price point. With an expanded storage memory, an enlarged 4- inch screen and an Android 4.0 upgraded operating system, the Blade III further improves the user experience by offering extra space to store pictures, music or apps, and providing an excellent video or gaming experience. By launching Blade III ZTE continues to deliver on its vision: better performance for money. 

“With Blade III we have paid extra attention to our users. We have focused on a larger screen and expanded the storage space significantly. ZTE Blade III is the first ever smartphone in its price range with a 4-inch touch screen and Android 4.0. This enables more users to take part in an extremely sharp multimedia experience, without costing an arm and a leg,” säger said Mr. Ao Wen, Vice President of Europe Operations for ZTE Handsets.

The ZTE Blade III is an easy-to-use smartphone with WiFi, a  4-inch WVGA touch screen and, 2.5 GB memory which can be further expanded with a 32 GB memory card. The 5 megapixel camera with autofocus, and support for video and audio standards including MPEG4 and, AAC+ makes it easier and more fun to watch movies, use social networks and listen to music.

Blade III will be launched in black in Sweden in October and in white in Finland in September. It will have a recommended reseller price in Sweden at 1499 SEK and will launch in other key markets around Europe and the world throughout 2012.

Specifications

ü  4 inch WVGA (800×480) 262K TFT Capacitive Touch Screen

ü  Weight: 130 gram

ü  Aize: 123 mm x 63.5 mm x 10mm

ü  1GHz Qualcomm MSM 7227 A processor

ü  Android 4.0

ü  Memory: ROM 4 GB, ca 2.5GB accessible to the user, RAM 512 MB

ü  Supports Micro SD memory card up to 32 GB  

ü  5.0 MP AF camera

ü  HD-ljud, Dual Mic

ü  Mobile standards: HSDPA (7.2Mbps) /UMTS/ GSM/GPRS/EDGE 

ü  Audio standards: MP3, AAC, AAC+, midi, wav, AMR-NB

ü  Dolby, DLNA

ü  Video standards: MPEG4, H.263, H.264

ü  Wireless communications standards: Bluetooth™ 2.1, A2DP, GPS, WiFi 802.11 b/g/n

ü  Battery capacity: Li-ion1600 mAh

ü  FOTA (Firmware Over-the-Air) – funktion som används för att på ett smidigt sätt uppgradera smartphones

ü  FM radio

About ZTE

ZTE is a publicly-listed global provider of telecommunications equipment and network solutions with the most comprehensive product range covering virtually every sector of the wireline, wireless, service and terminals markets. The company delivers innovative, custom-made products and services to over 500 operators in more than 140 countries, helping them to meet the changing needs of their customers while achieving continued revenue growth. ZTE commits 10 percent of its revenue to research and development and takes a leading role in a wide range of international bodies developing emerging telecoms standards. ZTE is China’s only listed telecom manufacturer, publicly traded on both the Hong Kong and Shenzhen Stock Exchanges (H share stock code: 0763.HK / A share stock code: 000063.SZ). For more information, please visit www.zte.com.cn

Media Contacts:

Margrete Ma                                                         Jenny Lönnquist

ZTE Corporation                                                   AxiCom

Tel: +86 755 26775207                                         Tel: +46 70 775 89 57

Email: [email protected]                                 Email: [email protected]

About the Author

Sophie Egan

Sophie is Head of Marketing at Informa Telecoms Media Solutions business division and has over 15 years’ experience working in the B2B sector. An IDM certified marketer, Sophie has extensive experience of working in digital marketing with a consistent track record of delivering high quality integrated marketing campaigns across multiple verticals and business sectors. Sophie works with a variety of corporate clients to help them maximize their ROI and generate high quality leads through channels such as bespoke webinars, co-branded white papers/ surveys and report and direct mail.

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