Apple wins a Pyrrhic victory over Epic

In the long-running case over Apple’s right to prevent iOS apps circumventing its payment system a judge has ruled the company is not a monopoly in this context, just.

Scott Bicheno

September 13, 2021

1 Min Read
Apple wins a Pyrrhic victory over Epic

In the long-running case over Apple’s right to prevent iOS apps circumventing its payment system a judge has ruled the company is not a monopoly in this context, just.

As ever with legal findings it’s all very complicated and arcane, but The Verge has done a good job of sifting through the legalese mess. Essentially the judge ruled Apple hasn’t been acting as a monopolist in preventing iOS apps from directing users to payment methods alternative to its own, but at the same time she ordered Apple to stop doing so anyway.

Superficially Apple declared victory and Epic defeat but it seems to be more complicated than that. Furthermore the practical implications of the ruling seem to still depend on some ill-defined bits of electronic furniture and their functions in this context. Seasoned tech commentator M.G. Siegler effectively called it a Pyrrhic victory, observing that each minor concession Apple is forced to make adds to the political momentum in favour of a more major intervention.

To us, the way in which Apple and Google control and extort every developer that uses their app stores, in which they operate a clear duopoly and have near-identical terms and conditions, is clearly anti-competitive and harmful to the public. This issue is in many ways emblematic of the way in which big tech has become a law unto itself and is able to use its size and power to corrupt the market. Hopefully this ruling won’t be the end of the matter.

About the Author

Scott Bicheno

As the Editorial Director of Telecoms.com, Scott oversees all editorial activity on the site and also manages the Telecoms.com Intelligence arm, which focuses on analysis and bespoke content.
Scott has been covering the mobile phone and broader technology industries for over ten years. Prior to Telecoms.com Scott was the primary smartphone specialist at industry analyst Strategy Analytics’. Before that Scott was a technology journalist, covering the PC and telecoms sectors from a business perspective.
Follow him @scottbicheno

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