ZTE to Debut Sales of Grand Era U985, World’s Slimmest Quad-Core Smartphone

18 September 2012, Shenzhen, China – ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code: 000063.SZ), a publicly-listed global provider of telecommunications equipment, network solutions and mobile devices, today announced at PT/EXPO COMM CHINA 2012 that it will debut sales of its ultra-thin quad-core Grand Era U985 model smartphone in China.

Sophie Egan

September 18, 2012

2 Min Read

ZTE to Debut Sales of Grand Era U985, World’s Slimmest Quad-Core Smartphone

Company also to display range of products at PT/EXPO COMM CHINA 2012

 18 September 2012, Shenzhen, China – ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code: 000063.SZ), a publicly-listed global provider of telecommunications equipment, network solutions and mobile devices, today announced at PT/EXPO COMM CHINA 2012 that it will debut sales of its ultra-thin quad-core Grand Era U985 model smartphone in China.

During the expo, the company also display a range of cutting-edge products such as smartphones, tablet PCs and high-speed data cards and chips.

The Grand Era U985 is a historical breakthrough in domestic handsets: It contains a PC-class Nvidia Tegra 3 quad-core CPU and operates on the advanced Android 4.0 platform. It also has 3D acceleration capacity, an 8M-pixel BSI AF HD camera and a 4.5-inch HD retinal screen at a resolution of 1280×720. It is ultra-thin, with an average thickness of 8.6mm and a thickness of 7.9mm at its slimmest section. It is currently the thinnest available quad-core handset. The Grand Era also adheres to an expert-class hardware and software safety protection standard called “Palm Manager,” which was independently developed by ZTE.

“The Grand Era has opened the door to the quad-core era for ZTE smart phones,” said ZTE Executive Vice President Mr. He Shiyou. “We believe these products will produce a butterfly effect across the industry, domestically and abroad.”

ZTE will also display additional powerful quad-core phone models at the expo including the Grand Era V985 and the Grand Era LTE. It will also display dual-core dual HD upscale terminal products such as the Grand V970 and Grand U930.

 About ZTE

ZTE is a publicly-listed global provider of telecommunications equipment and network solutions with the most comprehensive product range covering virtually every telecommunications sector, including wireless, access & bearer, VAS, terminals and professional services. The company delivers innovative, custom-made products and services to over 500 operators in more than 140 countries, helping them to meet the changing needs of their customers while growing revenue. In 2011, ZTE’s revenue increased by 29 per cent to USD13.7 billion. Its overseas operating revenue grew 30 per cent to USD 7.4 billion during the period, accounting for 54.2 per cent of overall operating revenue. ZTE commits 10 per cent of its annual revenue to research and development and has leadership roles in several international bodies devoted to developing telecommunications industry standards. ZTE is committed to corporate social responsibility and is a member of the UN Global Compact. The company is China’s only listed telecom manufacturer that is publicly traded on both the Hong Kong and Shenzhen Stock Exchanges (H share stock code: 0763.HK / A share stock code: 000063.SZ). For more information, please visit www.zte.com.cn. 

Media Contacts:

Margrete Ma                                                         Diana Pong / Andres Vejarano

ZTE Corporation                                                   Edelman PR

Tel: +86 755 26775207                                         Tel: +852 2837 4734 / 2837 4735

Email: [email protected]                                 Email: [email protected][email protected]

About the Author

Sophie Egan

Sophie is Head of Marketing at Informa Telecoms Media Solutions business division and has over 15 years’ experience working in the B2B sector. An IDM certified marketer, Sophie has extensive experience of working in digital marketing with a consistent track record of delivering high quality integrated marketing campaigns across multiple verticals and business sectors. Sophie works with a variety of corporate clients to help them maximize their ROI and generate high quality leads through channels such as bespoke webinars, co-branded white papers/ surveys and report and direct mail.

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