ZTE Debuts Grand Era, World’s Slimmest Quad-Core Smartphone in Philippines

HK / A share stock code: 000063.SZ), a publicly-listed global provider of telecommunications equipment, network solutions and mobile devices, today announced the debut of the ZTE Grand Era, the world’s slimmest quad-core smartphone, and Grand X LTE (T82), a 4.3-inch dual-core smartphone powered by Qualcomm MSM8960 chipset running on Android 4.0 Ice Cream Sandwich in the Philippines.

Nicole Ramson

December 13, 2012

3 Min Read

13 December 2012, Shenzhen, China

ZTE Corporation (“ZTE”) (H share stock code: 0763.

HK / A share stock code: 000063.SZ), a publicly-listed global provider of telecommunications equipment, network solutions and mobile devices, today announced the debut of the ZTE Grand Era, the world’s slimmest quad-core smartphone, and Grand X LTE (T82), a 4.3-inch dual-core smartphone powered by Qualcomm MSM8960 chipset running on Android 4.0 Ice Cream Sandwich in the Philippines.

The Grand Era is ZTE’s latest flagship smartphone. It contains a PC-class Nvidia Tegra 3 quad-core CPU and operates on the advanced Android 4.0 platform upgradeable to Android OS Jelly Bean. It also has 3D acceleration capacity, an 8M-pixel BSI AF HD camera and a 4.5-inch HD retina screen at a resolution of 1280×720. With an average thickness of 8.6mm and a thickness of 7.9mm at its slimmest section, it is currently the world’s thinnest available quad-core handset. The Grand Era also adheres to an expert-class hardware and software safety protection standard called Palm Manager, which was independently developed by ZTE.

“The Grand Era has opened the door to the quad-core era for ZTE smartphones,” said ZTE Philippines President Mr. Chen Yi. “We believe these products will produce a butterfly effect across the industry and market.”

The addition of Grand Era to the current line-up of ZTE smartphones is expected to strengthen ZTE’s position as a serious player in the local mobility business. Early this quarter, MSI-ECS, the exclusive distributor of ZTE mobile in the Philippines also announced the Grand Series line-up with the Kis V970, Blade III V889M and Grand X V970M.

“The Grand Series has many distinguishable features that set it apart from other smartphones in the Philippine. The handsets satisfy the demand for high-quality and affordable smartphones across the country,” said Mr. Chen.

ZTE also provides Dual-SIM card smartphones covering every price and feature level. “With the use of dual SIM card slots in one handset, mobile users with ZTE Dual SIM smartphones can combine their work and personal communication without the complication and high cost of having two devices,” added ZTE Philippines Device Department Director Mr. Ken Feng.

ZTE is the fourth largest smartphone manufacturer in the world according to IDC, a leading provider of global ICT market research and advisory services.

About ZTE

ZTE is a publicly-listed global provider of telecommunications equipment and network solutions with the most comprehensive product range covering virtually every telecommunications sector, including wireless, access & bearer, VAS, terminals and professional services. The company delivers innovative, custom-made products and services to over 500 operators in more than 140 countries, helping them to meet the changing needs of their customers while growing revenue. In 2011, ZTE’s revenue increased by 29 per cent to USD13.7 billion. Its overseas operating revenue grew 30 per cent to USD 7.4 billion during the period, accounting for 54.2 per cent of overall operating revenue. ZTE commits 10 per cent of its annual revenue to research and development and has leadership roles in several international bodies devoted to developing telecommunications industry standards. ZTE is committed to corporate social responsibility and is a member of the UN Global Compact. The company is China’s only listed telecom manufacturer that is publicly traded on both the Hong Kong and Shenzhen Stock Exchanges (H share stock code: 0763.HK / A share stock code: 000063.SZ). For more information, please visit www.zte.com.cn.

Media Contacts:

Margrete Ma
ZTE Corporation
Tel: +86 755 26775207
Email: [email protected]

Diana Pong / Andres Vejarano
Edelman PR
Tel: +852 2837 4734 / 2837 4735
Email: [email protected]
[email protected]

About the Author(s)

Nicole Ramson

Nicole is Marketing Executive at Informa Telecoms & Media for the Media Solutions business division and manages all internal and outbound marketing communications including public relations, website marketing and brand definition across the media solutions portfolio.

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