Privacy Primer: protecting consumers in the age of behavioural targeting

Published by Openwave May 2009

As more users spend more time connected to online communities through their mobile device, it is essential for mobile operators to strike the right balance between user benefits and personal privacy, especially as targeted advertising gains traction in the marketplace.

Download whitepaper: http://www.openwave.com/us/spotlight/wp_reg.htm?wp=y39j&ref=tcwp