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Mobile World Congress 2014: Polystar to Showcase New NETWORK and CUSTOMER INSIGHTS Solutions designed to transform Data into Actionable Intelligence
February 17, 2014
Market leading Network and Customer Analytic solutions provide foundation for comprehensive Customer Experience Management.
Helps key business units to drive more profitable performance, improve subscriber experience and brand loyalty.
Stockholm, Sweden, 17 February 2014 – Polystar, a leading supplier of Network and Customer Analytics, Network Monitoring and Test solutions for the telecom market, today announced that it will showcase new solutions from its NETWORK and CUSTOMER INSIGHTS portfolio at Mobile World Congress, 2014.
Polystar’s solutions provide rich insights into subscriber behaviour and help network operators deliver the best possible customer experience, superior network performance and service quality. With more than 1 billion LTE connections predicted globally by 2017*, proactive monitoring of network, service performance management and analysis of network data have never been more critical to the success of mobile operators.
In-depth network and subscriber analytics helps operators to proactively manage mobile data growth, maximise the performance of network assets and harness the value of Big Data. Combining Network and Customer Insights, Polystar turns billions of data points into Actionable Intelligence, which can be accessed and understood across the business. Through integration with additional data sources such as CRM systems, OSS and BSS platforms, key business units across the operator’s organisation can derive value from Big Data; not only network operations, but also company’s executives, marketing and customer care, roaming, interconnect, and corporate account management departments. This Actionable Intelligence enables operators to deliver exceptional, personalised and tailored customer experience, and at the same time transform their own business processes.
The Polystar CEM portfolio, which will be demonstrated at Mobile World Congress, encompasses:
Customer Insights Solutions: end-to-end visibility of services as experienced by individual subscribers, customer groups and segments. It helps operators identify new business opportunities, get closer to their clients and improve overall customer satisfaction. Rich insight into customer data and behaviour patterns helps operators to gain competitive advantage by enabling the retention of the most valuable customers and assuring their loyalty.
Network Insights Solutions: market leading, non-intrusive, true wire-speed probe solutions that enable operators to take control of their networks and gain a better understanding of the network behaviour. End-to-end analytics, monitoring, troubleshooting and reporting solutions help network operators deliver the best customer experience through outstanding network performance and quality, improve customer experience and brand loyalty.
Erik Couture, EVP of Polystar comments: “As mobile data use soars and LTE network deployment accelerates, the saying that ‘you cannot improve what you don’t measure’ has never been more important. Operators have a goldmine of information that can be used to gain a deep, and more comprehensive understanding of subscribers’ behaviour, usage patterns and preferences.” He continues: “Polystar’s set of solutions enable operators to extract and take control of this data, by simplifying the view of ever-more complex network technologies with meaningful analytics. Unlocking this data mine provides the insight which helps operators make informed and fast decisions across the business; from marketing, product management and customer care to network and service engineering and operation departments.”
Polystar Media Contact:
Director of Marketing
Phone: +46 8 50 600 600
Email: [email protected]
Notes for Editors
* The GSM Association’s research wing, GMSA Intelligence, recently estimated that there will be more than 1 billion LTE connections globally by 2017.
Mobile World Congress : Polystar will exhibit its solutions in Hall 6, 6G31
Nicole is Marketing Executive at Informa Telecoms & Media for the Media Solutions business division and manages all internal and outbound marketing communications including public relations, website marketing and brand definition across the media solutions portfolio.
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