SINGAPORE, 22 JUNE 2012 – CommunicAsia2012, EnterpriseIT2012 and BroadcastAsia2012, Asia’s focal industry venue for ICT, digital broadcasting and entertainment technology industry professionals concluded today, with more than 56 countries and regions in attendance over the last four days.

Sophie Egan

June 26, 2012

7 Min Read


Latest Technologies Came To Life at CommunicAsia2012,

EnterpriseIT2012 and BroadcastAsia2012

Attendees to established industry trade shows immersed in the latest innovations and key

discussions with business leaders


focal industry venue for ICT, digital broadcasting and entertainment technology industry professionals

concluded today, with more than 56 countries and regions in attendance over the last four days.

Close to 2,000 exhibitors presented the latest technologies in next generation fibre broadband, M2M

technology, cloud security, DVB-T2, Over-the-Top Technology (OTT) and more. Conference speakers

addressed pertinent industry topics and presented insightful industry trends and views. About 49,000

attendees including exhibiting staff, visitors, conference speakers and delegates, and members of the

media were at this year’s CommunicAsia, EnterpriseIT and BroadcastAsia.

“The shows brought together like-minded industry professionals to network, discuss current trends and

challenges, exchange ideas, and forge new partnerships. This year, we received positive response to

the new conference tracks, increased hospitality suites and new tech zones,” says Mr. Stephen Tan,

Chief Executive of show organiser, Singapore Exhibition Services (SES).

“We will continue to evolve the content and format of our shows to be in tune with the latest trends and

technology advancements, to meet the most current needs of the industry. This is why exhibitors and

visitors, speakers and delegates, return to the shows, year after year. Our gratitude goes out to all

participants who have contributed to the success of the event, and we look forward to staging yet

another successful event in 2013,” Mr. Tan adds.

– CommunicAsia2012, EnterpriseIT2012 and BroadcastAsia2012, Asia’sLatest Technologies and Innovations at CommunicAsia2012

The Huawei booth, individual largest exhibitor at CommunicAsia2012, wowed the crowd with its new,

sleek range of consumer and enterprise products, including the Android-powered Ascend handsets and

mobile Wi-Fi devices. ST Electronics also attracted a continuous stream of visitors with its Smart Cities

showcase of the latest in data management and resource utilisation for public utilities – a technology

concept that is making waves across the globe.

MAVEN – a robot from Nanyang Technological University’s Institute for Media Innovation – excited the

crowd with its ability to recreate a 3D representation of its surroundings as it travelled the exhibition floor.

MAVEN, in addition to Singapore Polytechnic’s Express Melody, a solution that leverages on cloud

technology and helps businesses to attach a unique sound to their brand, were amongst some of the

innovations showcased at the new Discovery Lounge at CommunicAsia2012.

Human IT Solutions in the Korea pavilion unveiled ‘Human Gate – Lite’, an indoor gateball system using

infrared motion capture of the whole body so that the player does not need to wear any equipment or

use a handheld device. The new system is set to hit the market in August this year.

“Huawei sees the value of participating in CommunicAsia, and has committed to not only make an

appearance this year, but to surprise our customers through Huawei’s innovative end to end ICT

solutions. Situated at Level 1 of the exhibition hall, the Huawei booth received over-whelming attention

from the crowds, ranging from business partners and enterprise customers to end users who are

interested in the latest release, signature Huawei smartphone – Ascend P1,” says Mr. Lim Chee Siong,

CMO of South Pacific Region, Huawei.

“Huawei believes that relying on huge ICT integrated platforms like CommunicAsia helps to build closer

relationships with our customers, and at the same time to enhance our brand in new areas like

enterprise & consumer business,” adds Mr. Lim.

EnterpriseIT, held in conjunction with CommunicAsia, showcased exhibitors comprising international IT

systems providers and companies offering enterprise solutions ranging from cloud computing, data

centre services, security and M2M, to mobility solutions and video conferencing.

Mr. Adrian Tee, Head of Software Solutions of O’Connor’s Singapore declares, “This is the first time the

O’Connor’s Software Solutions Business Unit is participating in CommunicAsia to showcase two

software solutions, Puffersoft Labs’ reverse cloud desktop virtualisation and Zenprise’s mobile device

management. We are surprised and pleased with the overwhelming response and interest we received

from customers and potential partners in the region. Our teams were engaged in back to back meetings

from the start of the day till way past closing time. The exhibition certainly exceeded our expectations.”

Setting the Scene for Digital Broadcasting at BroadcastAsia2012

The special OTT feature area, one of the star attractions at BroadcastAsia2012, saw a huge number of

visitors stopping to catch a glimpse of the Euro2012 on various platforms including TV, laptop, tablet and

mobile phone; and other content contributed by Sony Pictures. A consortium of exhibitors facilitated this

multi-platform delivery of content.

The Cinematography/Film/Production zone drew packed audiences keen to see and learn about the

latest motion picture tools and software. The Media Village’s hourly demonstrations of the most exciting

post production and visual effects solutions was seen to be highly popular with the audience.

An interesting draw was the photography subject Sony used to demonstrate the features and versatility

of its cameras – a sparkling Mini Cooper. Sony showcased its PMW-100 professional camera that is

particularly popular in broadcasting stations and production houses for gathering news and producing


“As Topas TV is a new DTH satellite and pay TV station broadcasting 65 channels, I came to

BroadcastAsia2012 to shop for equipment from set-top boxes to head-end products and encoders. I

visited COSHIP, Harmonic, Wellav, Grass Valley and Ideal Systems, as well as updated myself on the

newest technologies. I am happy with the management of the exhibition. Everything is very well

arranged,” says Mr. Michael Mulyanto, Chief Operating Officer, Topas TV, Indonesia.

Generating Discussions and Knowledge Sharing

The CommunicAsia2012 Summit, BroadcastAsia2012 International Conference and Creative Content

Production Conference, received overwhelming response from delegates, with exciting questions and

discussions generated during the sessions, workshops and panel discussions.

Over 200 speakers including two visionary speakers, Ms. Aliza Knox from Google and Ambassador

David Gross from Wiley Rein LLP, ensured delegates had something to debate and look forward to at

the CommunicAsia2012 Summit.

The BroadcastAsia2012 International Conference and Creative Content Production Conference featured

speakers from some of the media and broadcasting industries’ most successful companies including

Fremantle Productions, Lucasfilm Animation, Pinewood Iskander Malaysia and Pixelmetrix Corporation,

sharing their expertise and experiences working on world-famous projects.

“The conference experience has been very informative. It covered a wide range of topics, and dealt with

convergence and new technologies which helps us to keep abreast of developments,” says Mr. Mautik

Tolia, Executive VP (Programming), NEO Sports Broadcast.


Singapore Exhibition Services Pte Ltd

AboutSet up in 1976, Singapore Exhibition Services (SES) has established itself as one of the most innovative and

respected exhibition on and conference organisers in Asia. A pioneer in the Singapore exhibition industry, SES

events have served as important platforms for companies aiming to forge new business contacts in Asia. With a

portfolio of international tradeshows already serving the Communications, Engineering, Machinery and Lifestyle

industries, SES continues to develop new events to meet market needs. SES events consistently attract a high level

of overseas participation with foreign exhibitors accounting for almost 80 per cent of the show floor. SES is a

member of Allworld Exhibitions Alliance, a global network with over 50 offices worldwide. For more information,

please visit Enquiries

Juliet Tseng / Elaine Sng

Singapore Exhibition Services

Tel: +65 6233 6635 / +65

6233 6636Email:

[email protected] /[email protected]

Lisa Alvares / Shelina Mahtani

MSL Singapore

Tel: +65 6327 0284 / +65 6327 0285


[email protected] /[email protected]

About the Author(s)

Sophie Egan

Sophie is Head of Marketing at Informa Telecoms Media Solutions business division and has over 15 years’ experience working in the B2B sector. An IDM certified marketer, Sophie has extensive experience of working in digital marketing with a consistent track record of delivering high quality integrated marketing campaigns across multiple verticals and business sectors. Sophie works with a variety of corporate clients to help them maximize their ROI and generate high quality leads through channels such as bespoke webinars, co-branded white papers/ surveys and report and direct mail.

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