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Cingular wrestles with customers

@telecoms

March 8, 2007

1 Min Read
Cingular wrestles with customers

AT&T’s Cingular Wireless, is expected to announce a deal with World Wrestling Entertainment on Thursday, to sell a variety of content over mobile.

Cingular customers will be able to sell ringtones – including wrestlers’ voices – graphics, videos and footage from bouts. Cingular said some of the videos would be made available as part of its $19.99 (£10.34) a month media package.

For those who just can’t get enough of the bulked-up world of wrestling, Cingular will also be featuring a catalogue of premium content, available for an extra $4.99 a month, which includes WrestleMania. Ringtones and graphics will cost $2.49 and $1.99 respectively.

Cingular is expected to roll-out the service Thursday with more features to come in the following months, the company said.

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