Free to air terrestrial TV holds key to mass market adoption on mobile
Free to air terrestrial broadcasting is the key to driving mass market adoption of TV services on mobile devices, according to Chinese handset vendor ZTE.
July 29, 2008
Free to air terrestrial broadcasting is the key to driving mass market adoption of TV services on mobile devices, according to Chinese handset vendor ZTE.
On Tuesday, the Chinese firm announced that it will be packing free to air mobile TV capabilities into a number of its handsets under an exclusive global deal with chipset manufacturer Telegent.
Speaking to telecoms.com, Weijie Yun, president and chief executive officer of Telegent, said that while vendors and carriers hadn’t exactly been backing the wrong horse with their focus on next generation mobile TV services, they were missing a great opportunity by largely ignoring free to air terrestrial broadcasting.