Vodafone signs UK deal with Netflix and Nokia

By Digital TV Europe

UK operator Vodafone has teamed up with Netflix and Nokia to give smartphone users free access to the subscription video-on-demand service.

The offer will give new Vodafone customers who buy a contract for Nokia’s September-released Lumia 1020 Windows Phone a 12-month free subscription to Netflix.

The operator will also give a 6-month Netflix subscription to customers that buy the June-launched Nokia Lumia 925 or the August-released Nokia Lumia 625.

UK mobile phone retailer Phones4U is also offering six-months of Netflix to Nokia Lumia 1020 and Nokia Lumia 625 customers.

The Financial Times, which first reported the tie-up, said that Nokia is running similar Netflix campaigns in other countries, including Finland, where it working with operator Gigantti on a similar six-month deal for buyers of Nokia’s Lumia 625 handset.