Vodafone and ip.access launch next generation of high precision Presence Services

Vodafone and, ip.access, have today announced the launch of consumer based presence services, following a successful deployment of ip.access’ presenceCellTM across multiple locations in Turkey.


February 25, 2015

3 Min Read


Announcement follows successful deployment in Vodafone Turkey

Cambridge, UK/ Turkey – 26th February 2015 – Vodafone and, ip.access, have today announced the launch of consumer based presence services, following a successful deployment of ip.access’ presenceCellTM across multiple locations in Turkey.

Ilker Serbest, Location Solutions Manager at Vodafone Turkey comments, “We have been looking for a reliable and cost effective solution for network monetisation and working with ip.access we have found a high-resolution, reliable and rapid deployment solution that delivers everything we needed.”

presenceCells fit within operators privacy and permissions frameworks to capture user location and identity information from mobile devices and direct it to approved value added services for a wide variety of business applications. The high quality data captured by the presenceCellTM monetises Vodafone’s spectrum assets and provides retail intelligence in a uniquely valuable way.

The first stage of this growing deployment saw Vodafone roll out presenceCells across its stores in Turkey. The technology enables Vodafone to recognise customers as they enter the store and so provide a highly personalised service to each individual customer.  Stage two of the deployment will now see the proliferation of presenceCells into third party retail and m-commerce locations.

From a retail perspective, presenceCells gather rich analytical data which provide retailers with actionable consumer behaviour insight accurate to less than 5m, as well as the ability to provide the customers with personalised marketing promotions when entering selected areas.

presenceCellsTM can also be deployed to help fight payment fraud and provide an enhanced layer of security, verifying an individual by their SIM identity at the point a transaction is made, with Vodafone managing this service. Importantly the technology does not require any handset modifications or applications, nor does it need Bluetooth or Wi-Fi to be switched on, making it a universal solution.

“This innovative collaboration is particularly exciting for us, as it’s the first commercial proof point within the Vodafone Group for this high value monetisation model.” explains Rob Jones, Senior Vice President Worldwide Sales & Operations, at ip.access. “We see continued strong interest across the market for our presenceCells offering with a particular emphasis on delivering secure mobile payment capabilities with the introduction of Closed Loop Authentication” adds Jones.


About ip.access [www.ipaccess.com]

Headquartered in the United Kingdom, ip.access has been creating and deploying small cell solutions for more than ten years. The company has products and solutions live in over 100 customers’ networks around the world, with the capability to accelerate the introduction of additional small cell solutions into those networks irrespective of use case, technology or deployment model.

The company’s success is built upon its ability to provide its Service Provider customers with a range of small cell coverage, capacity and presence solutions across all technologies (2G, 3G, and 4G), with a focus on a rapid return on investment and the ability to open up new markets and revenue streams.

The company has an end-to-end deployment philosophy that integrates the small cell access points with converged access gateways and comprehensive network management and performance tools; as well as a strong track record of working with trusted partners on integrated solutions.

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