Mobile operators are increasingly seeing the value of partnering with Over The Top (OTT) service providers to mutual benefit. This week Indian carrier Reliance Communications struck a deal with social network Twitter to effectively subsidise data access for a limited period of time.
Yahoo continued its acquisition spree on Tuesday, jumping on the micro video bandwagon with the acquisition of Qwiki. The US startup has iPad and iPhone tools that turn a user’s photos and videos into short movie montages.
Internet firm Yahoo on Monday moved to acquire blogging platform Tumblr for $1.1bn in cash. In some ways this is a last ditch attempt to keep Yahoo relevant and CEO Marissa Meyer made a promise during the announcement “not to screw it up.”
Chams Eddine Diagne, Africa General Manager, Viadeo, talks to telecoms.com at AfricaCom 201, about growing a professional social network with 45 million members.
Nicola D’Elia, Growth Manager Africa, Facebook, talks to telecoms.com at AfricaCom 2012 about growing the social network’s presence in Africa.
Italian carrier Wind this week introduced a Facebook application that enables its prepay customers to top up their credit directly through the social networking platform.
Facebook has been at the forefront of the growth in mobile data usage in recent years. It is indisputably one of the big stars of mobile; one that most operators have wanted to ally themselves with to drive the sale of data plans on their networks.
Yet, by Facebook’s own admission, mobile could be its Achilles heel.
Social network Facebook added another acquisition to its books this week as it seeks to shore up its talent pool ahead of its imminent IPO.
Over The Top providers have become the staple wildcard in almost any sector set on a collision path with mobile. By and large they are very good at what they do: connecting a user with their chosen content or service by whatever means available.
Photo sharing startup Instagram has been acquired by social darling Facebook for an estimated $1bn, or a quarter of the network’s 2011 revenues.
Social network Twitter has acquired microblogging platform Posterous for an undisclosed sum. Posterous offered similar, but less well known services. The purchase appears to be focused on the talent pool available at the company.
Bytemobile’s first Mobile Analytics Report of 2012 reveals that the average volume of video traffic on mobile networks has risen by ten percentage points since this time last year, to 50 per cent. Also, while the average subscriber uses YouTube and Facebook for roughly the same amount of time – about nine minutes per session – YouTube generates a staggering 350 times more traffic.
Social network Facebook is expanding its reach into the emerging markets through a partnership with France Telecom owned Orange in Africa.
Social network Facebook has finally filed an S-1 registration document for its initial public offering (IPO) with the US Securities and Exchange Commission (SEC). In the S-1, Facebook states that it aims to raise $5bn when it lists on either the Nasdaq or the NYSE in May, which some estimates suggest could value the company at around $100bn. That’s not the only big number that Facebook reveals in the S-1.
The number of mobile text, picture and video messages sent worldwide will surpass 7.5 trillion in 2011, according to research firm Ovum, marking a 12.5 per cent increase on the 6.7 trillion sent last year.
Facebook has taken the wraps off Facebook Messenger, a separate mobile messaging application which has been developed by the same team that developed the Beluga group messaging application (Facebook acquired Beluga in Mar. 2011). Facebook Messenger will compete with BlackBerry Messenger and Apple’s forthcoming iMessage, in that it will provide a messaging-over-IP (MoIP) capability. However, Facebook Messenger will have the edge over both RIM and Apple in that it can provide a cross-platform messaging application, specifically for the iPhone and Android mobile operating systems, and so it will therefore also compete against applications such as WhatsApp and KakaoTalk. Facebook has stated that it is also developing Facebook Messenger for the BlackBerry.
Operator giant Vodafone on Wednesday introduced the world’s first ‘official’ Facebook phone targeted specifically at the prepay market. The device, known as the 555 Blue, will be a group wide offering, aimed at the youth demographic in both mature and emerging markets.
In the continuing drive towards improving customer service and encouraging self service, telecoms companies are increasingly broadening their online resources with a range of communications channels; from more prominent and detailed FAQs to customer forums where subject experts communicate with each other and exchange tips to help consumers solve problems without recourse to a live agent.
Maz Nadjim, head of social media at Ogilvy Group, talks about the success of social media and brand association within the market.