To have a future strategy, means to have a mobile strategy, says Ian Carrington, mobile advertising sales director at Google.
Finnish handset vendor Nokia has teamed up with wifi network operator Spectrum Interactive and location based media firm Selective Media, to trial a free wifi offering on the streets of London, UK.
There has been more consolidation in the mobile advertising sector, as UK-based mobile ad agency Fetch Media this week moved to acquire local rival Lucidity Mobile for an undisclosed sum.
Charles Dunstone, CEO of Carphone Warehouse spoke at the Google Think Mobile event about accidental origins.
As mobile adverts progress beyond basic buttons and banners, location enablement is at the forefront of that evolution. Jonathan Milne, general manager of Europe at Celtra, a web-based platform for creating and tracking mobile ads, believes that location has the opportunity to be seen as “the most important thing in rich media advertising.”
Will King, head of product development at mobile ad agency Unanimis, joined the company when it was four years old, and five years before it was acquired by France Telecom in 2009. The French carrier had previously tried to establish a presence in the UK by itself, with varying levels of success, but post acquisition, Unanimis incorporates Orange’s UK network and Orange Mobile Portals, which in turn incorporates the Blyk-powered Orange Shots initiative, into its own ad network offering.
The hype and excitement generated by the advent of digital advertising a decade ago led to widespread speculation on the death of traditional media. But were those predictions very much exaggerated or just premature?
We found three categories of mobile users: People who don’t get it; people warming to it; then people who cannot do without it. They have very different needs but also some common ground.
Organic search and paid search are the biggest drivers to a site but you need two different advertising strategies for PC and mobile. With the PC you can get a decent CTR but with mobile if you’re ranked third you’re bottom of the pile. So you have to have a completely different bidding strategy for buying mobile ads versus the PC.
We are at the start of a new digital era. The next stage shouldn’t be called Web 3.0 as it’s not about the ‘web’ anymore. Mobility is the heart of this new era and people spend more time in apps than they do on the web. There are very deep layers of personalisation in mobile apps that can aggregate all the activity that you and your friends are involved in, this gives us functionality that can predict user behaviour.
Around 60 per cent of our revenues are digital and 75 per cent of our profits are digital and a significant and growing part of that is mobile. Our audience is men in their 20s and 30s and we thought the margins on mobile would be smaller and impulse purchases would be harder to deliver, along with cross selling, but the buy in from consumers was so strong that we just had to be there.
The global mobile advertising ecosystem has been enjoying strong growth of late, with ad impressions increasing by 23 per cent compared to the end of March to reach almost 105 billion requests by end-June, but it’s still at a very early stage, says Rob Jonas, VP & managing director for Europe & Middle East at mobile ad network InMobi.
Mobile advertising network InMobi branched out with the acquisition of ad creation platform Sprout this week, reducing the deployment time and complexity of mobile advert creation and distribution.
Web giant Google turned in a decent set of results for the first quarter of 2011, yet with the company still in growth mode and hiring staff at an incredible rate, there were some concerns over the company’s high spend. Net income for the quarter came in at $2.3bn, compared to $1.95bn last year, against revenues of $8.6bn, up from $6.7bn last year.
Mobile media and advertising company Blyk said that it has secured €17m in funding in a round led by Nexit Ventures, taking total investment in the company to more than €87m over the past four years.
iPhone manufacturer Apple is winding down the Quattro Wireless mobile advertising network as it turns its attention to the exclusive support of its recently launched iAd platform.
Competition in the mobile advertising space is getting heated, with Amobee on Wednesday announcing a major European deal with publishing house Gruner + Jahr Electronic Media Sales (G+J EMS).
Hooray! Multitasking. Boo! Now the iPhone battery will only last for ten minutes per charge. Last night the Apple faithful were rewarded with a sneak peek of iPhone OS 4, ahead of the software’s release this summer. The big news is multitasking for third party apps which, while beneficial, will in all likelihood lead to shorter battery life and more system crashes as users forget to close their background apps.
Mobile advertising has so far proven something of a slow burn. In 2009 the industry’s hottest talking point has been application stores. Mike Hibberd looks at how the two may come together in the form of in-application advertising.
While mobile advertising has so far proven something of a slow burn, the rise of the app store in 2009 is expected to bring in-application advertising to the forefront of the industry.