A mobile future
August 30, 2011 Written by James Middleton
To have a future strategy, means to have a mobile strategy, says Ian Carrington, mobile advertising sales director at Google.
mobile ads
Free wifi on the streets of London
November 1, 2011 Written by James Middleton
Finnish handset vendor Nokia has teamed up with wifi network operator Spectrum Interactive and location based media firm Selective Media, to trial a free wifi offering on the streets of London, UK.
Tags; advertising, mobile ads, UK, Wifi, Broadband, Europe, Handsets & Devices, Networks, News & Analysis, Nokia
Opportunity knocking in mobile ads sector
October 6, 2011 Written by James Middleton
There has been more consolidation in the mobile advertising sector, as UK-based mobile ad agency Fetch Media this week moved to acquire local rival Lucidity Mobile for an undisclosed sum.
Fortune favours the brave
August 30, 2011 Written by James Middleton
Charles Dunstone, CEO of Carphone Warehouse spoke at the Google Think Mobile event about accidental origins.
Keeping it relevant
August 25, 2011 Written by James Middleton
As mobile adverts progress beyond basic buttons and banners, location enablement is at the forefront of that evolution. Jonathan Milne, general manager of Europe at Celtra, a web-based platform for creating and tracking mobile ads, believes that location has the opportunity to be seen as “the most important thing in rich media advertising.”
William of Orange
August 18, 2011 Written by James Middleton
Will King, head of product development at mobile ad agency Unanimis, joined the company when it was four years old, and five years before it was acquired by France Telecom in 2009. The French carrier had previously tried to establish a presence in the UK by itself, with varying levels of success, but post acquisition, Unanimis incorporates Orange’s UK network and Orange Mobile Portals, which in turn incorporates the Blyk-powered Orange Shots initiative, into its own ad network offering.
Death of a salesman?
August 16, 2011 Written by James Middleton
The hype and excitement generated by the advent of digital advertising a decade ago led to widespread speculation on the death of traditional media. But were those predictions very much exaggerated or just premature?
Fiona Hall, Waitrose
August 10, 2011 Written by James Middleton
We found three categories of mobile users: People who don’t get it; people warming to it; then people who cannot do without it. They have very different needs but also some common ground.
Rob Define, eBookers.com
August 10, 2011 Written by James Middleton
Organic search and paid search are the biggest drivers to a site but you need two different advertising strategies for PC and mobile. With the PC you can get a decent CTR but with mobile if you’re ranked third you’re bottom of the pile. So you have to have a completely different bidding strategy for buying mobile ads versus the PC.
Jay Altschuler, Unilever
August 10, 2011 Written by James Middleton
We are at the start of a new digital era. The next stage shouldn’t be called Web 3.0 as it’s not about the ‘web’ anymore. Mobility is the heart of this new era and people spend more time in apps than they do on the web. There are very deep layers of personalisation in mobile apps that can aggregate all the activity that you and your friends are involved in, this gives us functionality that can predict user behaviour.
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