In July, O2UK launched a location-based loyalty and retention scheme offering its customers discounts and deals from 30 partners from the fashion, leisure and retail sectors. The launch builds on existing loyalty and location-marketing initiatives from O2, which is among the most advanced carriers in the world in terms of location.
Operators are renewing their enthusiasm for location as over the top players build their own means of accessing positional information on consumers. Marketing and advertising will be key and success will be derived from expertise in context, content and customer relationship.
US vendor Motorola on Thursday announced that it has acquired a privately held developer of location based software (LBS) known as Aloqa, which has offices in Germany and California.
Eighteen months after its acquisiton of mapping and navigation firm Navteq, Nokia aims to make Ovi Maps a contextual platform at the centre of a variety of mobile applications.
Location-based mobile social network Gypsii has teamed up with mapping and navigation firm Telmap to develop richer, location-enabled services.
The more widespread availability of GPS has helped kickstart genuine progress for location-enabled services. But as is ever the case in today’s mobile environment, the carriers have no divine right to be the provider of those services. Competition from the familiar corners leaves all parties fighting for their place in the chain.
Burgeoning micro blogging and social networking tool Twitter has announced plans to add location based service to its platform.
UK carrier O2 announced on Monday that it has struck a deal with mobile navigation specialist Telmap which will see that firm’s personal navigation and mapping service deployed on the majority of GPS-enabled handsets sold by the operator.
Commoditisation is an inevitability in the mobile industry, says entrepreneur Simon Buckingham, CEO of content firm Mobile Streams and also of Zoombak, a mobile subsidiary of investment house Liberty Media that sells cellular-based tracking devices for consumer use. What isn’t inevitable, however, is the timing of that commoditisation.
A step in the right direction but does it go far enough?
Sharing an allowance among family members is one ...
I agree with Dan about this being a excellent read, and that QNX is not well known but sooner or ...
Excellent read with some actual facts compared to the hack journalist/bloggers on the interest. Many don't understand what QNX ...
The main issue with Telenor is that whether they made underhand payments to ge the licenses. If they did, then ...
Over The Top providers have become the staple wildcard in almost any sector set on a collision path with mobile. By and large they are very good at what they do: connecting a user with their chosen content or service by whatever means available.
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