Political posturing, macroeconomics and technological advances will, as always, have considerable impacts on the North American mobile industry in 2010. Because there are so many variables, there’s not much of a sure thing in the industry, but several trends bear watching.
AT&T Mobility’s consideration of usage-based pricing for its mobile broadband network lays the groundwork for billing changes that could be induced if regulators force it to comply with any net-neutrality rules.
IPhone application developers don’t need to offer an inexpensive iPhone app in order to make a dent in the marketplace, but, that said, it’s sometimes the simplest applications that derive the most high-profile attention.
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Three countries in the Caribbean and Central America are taking divergent paths as they nationalize, liberalize or privatize their mobile industries, providing a fascinating microcosm for future study regarding which economic approaches will prove the most fruitful for investors and governments and deliver the best value to customers.
Following the business model popularized by Amazon’s Kindle electronic reader, startup Zeebo is a trailblazer in distributing mobile games transparently to end-users via 3G networks.
With the global economy in a shambles, I didn’t know what to expect from the International CTIA Wireless 2009 event. Yet even with attendance down some 15%, the yearly industry get-together in Las Vegas turned out considerably more upbeat than I expected.
As new rounds of IPR negotiations over OFDM/OFDMA technologies loom, Qualcomm is out to persuade critics that its approach to IPR is vastly transparent, not to mention fair, reasonable and nondiscriminatory. But will that forestall future licensing disagreements?
The treacherous economic conditions being experienced worldwide look increasingly likely to affect Latin America’s mobile operators, which are already being buffeted by a host of legal and regulatory issue
The move by Canadian CDMA operators Bell Mobility and Telus to launch WCDMA/HSPA probably won’t disrupt the market anytime soon, though it does put the companies in position to gain new roaming revenue and ultimately launch LTE.
Though the US mobile advertising market is expected to take off in the next few years, a lack of hard data is stymieing some advertisers’ plans. Yet that problem is also prompting companies to develop solutions for delivering detailed metrics to advertisers.