The public launches of flagship products generate plenty of hoopla these days and none more so than those brought to market by Apple; especially the iPhone. The anticipated announcement of the 6th version of the iPhone (following the 2G, 3G, 3GS, 4 and 4S models) is the most critical for the company to date – and possibly for any technology company, ever. For at no point in Apple’s history has so much of its future depended on the fortunes of a single device.

At CES 2012 Acer unveiled its plans for a new cloud-based service called ‘AcerCloud’ to help them develop a relationship with the consumers that purchase Acer’s electronic devices.

The Telematics market is the longest-standing and most mature segment of the Machine-to-machine (M2M) industry. It has acted as a test bed environment for the design of more robust, reliable and longer-lasting telecommunications components that are now finding their way into many other products, not just vehicles.

When it comes to the relationship between the devices and content they offer Amazon and Apple are two very different companies. Apple’s App Store was created to act as a differentiating feature that is available only to their end users, in order to compel consumers to purchase Apple devices rather than those of their rivals. While for Amazon it is the reverse, their devices exist to encourage the growth of the market for the sale of the digital content that is available on their online store.

Informa’s Embedded Connectivity event this September was spearheaded by an operator panel of unprecedented influence and expertise: Eric Brenneis, the Global Head of M2M at Vodafone; Emmanuel Routier, the Director of the International M2M Centre at Orange Group; and Angel Garcia Barrio, the Head of M2M for Telefonica O2. T-Mobile’s VP of Data Solutions and M2M, Mathias Elsner, was also scheduled to be present, but was unfortunately unable to be there on the day.