Carriers are going to need to think and act laterally if they’re to gain relevance in an over-the-top (OTT) mobile data market. This is the message from Openwave SVP for product management and marketing, John Giere, who said that with customer experience representing a key driver of growth, carriers need to drop their linear approach to billing and services and start taking advantage of their unique access to end-user data.

Ken Denman, Chief Executive Officer of global software firm Openwave Systems talks about the better management of bandwidth and how operators can better monetise the network information they have available. The company also announced a partnership with Juniper Networks, which will see Openwave technology integrated into Juniper hardware.

The Holy Grail for analytics will be its ability to form predictions of what is likely to happen in the near future, based on historical and circumstantial facts.

Data analytics solution launched to help operators gain insight into network usage patterns and prevent downtime at peak traffic times: The solution predicts trends in data usage, so operators can alleviate bandwidth problems caused by high traffic volumes in advance, while the information can also be used to help identify new revenue streams.