The Wholesale Applications Community (WAC), the alliance designed to build an open platform for delivering applications to all mobile phone users, has expanded its member base with the addition of 32 new organisations from across the industry. The body also announced the availability of the WAC 1.0 specification on Monday.
Popular nursery rhymes often have quite gruesome origins and typically tell the tale of some unfortunate character or event from history. Not that there’s anything gruesome about the origin of the Wholesale Applications Community, otherwise known as the WAC, of course. But the Informer fears the initiative might come to an unfortunate end after this week’s developments.
It all sounds impressive. So could operators prove sceptics wrong and successfully pull off a multilateral initiative of this scale where so many others have failed before? Could operators have found the answer to fighting back against the huge lead taken by mobile-industry outsiders Apple and Google on the mobile applications front?
The Wholesale Applications Community (WAC) on Wednesday completed its formation as a corporate entity and cemented its partnership with the Joint Innovation Lab (JIL). The company also outlined the business models it will pursue, putting it some distance behind competing platforms.
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