OSS/BSS/CX
$47 billion global mobile operator revenue boost untapped - report
OSS/BSS/CX$47 billion global mobile operator revenue boost untapped - report$47 billion global mobile operator revenue boost untapped - report
Mobile operators could boost annual global data revenues by $47 billion through brushing up their upsell strategies, according to a report by BSS solution provider Openet. The report said telcos should have a system in place which, by taking into account the customer context, automatically triggers the most relevant offer to be sent to the customer device, allowing the immediate purchase and activation of the product.