Leading tech firms have teamed up with automotive manufacturers to create an industry alliance aimed at bringing the Android platform to connected cars. Audi, GM, Honda, Hyundai and Nvidia have joined Google to form the Open Automotive Alliance (OAA).

The group is dedicated to delivering a common platform that will drive innovation and make technology in cars safer and more intuitive, bringing the Android platform to cars this year.

The OAA aims to accelerate innovation in connected cars with an open development model and common platform will allow automakers to more easily bring new technology to drivers and create opportunities for developers to deliver new experiences for drivers.

“Partnering with Google and the OAA on an ecosystem that spans across vehicles and handheld mobile devices furthers our mission to bring vehicles into our owners digital lives and their digital lives into their vehicles,” said Mary Chan, president of General Motors’ global connected consumer unit. “We see huge opportunities for the Android platform paired with OnStar 4G LTE connectivity in future Chevrolet, Buick, GMC and Cadillac vehicles.”

Dr. Woong-Chul Yang, vice chairman of R&D at Hyundai Motor Group added that through the OAA, the firm’s customers using Android devices will soon be able to enjoy the same user experience in their Hyundai and Kia vehicles.

The first cars with Android integration are expected to come to market by the end of 2014.