ZoombakRSS

Getting into position

location-based targeting could be the future of LBS
August 10, 2011 Written by Mike Hibberd

Operators are renewing their enthusiasm for location as OTT players build their own means of accessing positional information on consumers. Marketing and advertising will be key, and success will be derived from expertise in context, content and customer relationship.

Tags; Buzz City, LBS, Location based Services, mobile advertising, O2UK, PlaceCast, Skyhook, Zoombak, Cloud, Features, Handsets & Devices, Networks, Operator

SURPRISE!

Mobile Communications International June 2009
June 15, 2009 Written by @telecoms

Adverts hidden within applications could be about to leap out at you

Issue 159 June 2009

Featuring:

HSPA: All the speed you need with no forklift required.

Mobile Advertising: Mike Hibberd looks at in-application adevrtising.

Simon Buckingham: The content entrepreneur talks location.

Tags; Anite, Ericsson, HSPA, mobile advertising, Mobile Communications International, Mobile Streams, Yota, Zoombak, MCI

Back to basics

May 21, 2009 Written by Mike Hibberd

Commoditisation is an inevitability in the mobile industry, says entrepreneur Simon Buckingham, CEO of content firm Mobile Streams and also of Zoombak, a mobile subsidiary of investment house Liberty Media that sells cellular-based tracking devices for consumer use. What isn’t inevitable, however, is the timing of that commoditisation.

Tags; GPS, location, Mobile Streams, Simon Buckingham, vodafone, Zoombak, Americas, App Stores, Europe, Interviews

Voda Fountain

May 15, 2009 Written by The Informer

It looks like the news-bots in the Vodafone comms team have had their bonus structures adjusted to incentivise them on a per-press release basis, because the stories have been coming thick and fast from the company’s Newbury HQ this week.

Tags; Apple, Blyk, EC, O2, Telefonica, vodafone, Zoombak, ZTE, A Week in Wireless, Americas, Europe, Middle East

@telecoms