Microsoft’s Windows OS now has 8.4 per cent of the UK smartphone market, while demand for lower cost devices in Southern Italy is being exploited by Sony and LG. Macro economic conditions and increasing diversity in operators’ subsidy strategies are creating contrasts in device vendors’ performances market by market.
Software giant Microsoft is looking to gain ground on its mobile operating system rivals by extending its carrier billing capabilities for its Windows Phone Store app store.
Spanish operator group Telefónica has established a partnership with Microsoft to “promote and foster sales” of Windows Phone 8 devices in six of the markets it operates in. The operator said the move reinforces its commitment to encourage the operating platform landscape to become more diverse and less of a duopoly dominated by Google and Apple.
The launch of Microsoft’s Windows 8 operating system for PCs, laptops and tablets could ignite demand for its Windows Phone 8 products, according to research firm Informa Telecoms and Media. Malik Saadi, principal analyst at the firm was impressed by the OS and believes it could have a “halo effect” on Microsoft’s efforts in the mobile space.
The Android platform continues to dominate the European handset market, according to the latest data from Kantar Worldpanel ComTech. Google’s mobile OS has increased its market share by 20.2 per cent over the past year and now hold two-thirds of the market share.
Beating Microsoft partner Nokia to the punch, Korean handset giant Samsung has unveiled the first Windows Phone 8 (WP8) handset. The ATIV S handset was showcased at the IFA 2012 consumer electronics trade show in Berlin. It has a 4.8in display and runs on a 1.5GHz dual-core Snapdragon processor.
Samsung has revealed the world’s first Windows Phone 8 (WP8) smartphone, the Samsung ATIV S. The device has an elegant industrial design, is powered by the highest hardware specifications on the market – including dual-core processor, HD display, high memory capacity ─ and comes packed with the latest connectivity solutions and feature-sets. The investment made to produce this phone suggests that Samsung is now taking the Windows Phone ecosystem seriously and could return to a multi-OS strategy, something that the South Korean giant had adopted for years in the past.
The hotly-anticipated Windows Phone 8 (WP8) is finally here and features shown at the Microsoft Phone Developer Summit have exceeded the industry expectations. This fresh platform is now equipped with the right tools to satisfy the market’s appetite for innovation and is a challenge to rivals like the ageing Apple iOS. Although the existing Windows Phone 7 (WP7) will be upgraded to include some high-level features of WP8, the true capabilities of this platform will sparkle only when new enabled devices are launched.
Microsoft has unveiled two of its own tablet devices, in an attempt to compete with rivals Apple and Google as well as its own OEM partners. The Surface devices come in two flavours: one running an ARM processor featuring the Windows RT operating system, and one with a third-generation Intel Core processor running on Windows 8 Pro.
A frenzy of speculation has been unleashed ahead of a planned strategic briefing from Nokia on Friday 11th February, after a document reported to be an internal memo from CEO Stephen Elop has been published online. The document, which the BBC claimed on Wednesday to have verified as genuine, compares Nokia’s current position in the handset market to that of a man being forced to choose between the burning oil rig on which he stands and the dangerous, icy seas into which he must jump to avoid the flames.
Software giant Microsoft has made clear its aim to attack the mobile devices and consumer electronics market by demonstrating a forthcoming version of Windows that supports System on a Chip (SoC) architectures. Speaking in advance on the announcement, made at the CES show in Las Vegas on Wednesday, Steven Sinofsky, president of the Windows and Windows Live Division, made much mention of tablets as a major market for the operating system.
By the end of October, key operators around the world will be launching various smartphones powered by the WP7 OS supplied by the likes of Samsung, LG, and HTC. Compared to previous versions, it is remarkable that the WP7 has managed to significantly narrow the gap in UE with Apple iOS.
Mickey Rourke, George Foreman, Robert Downey Jr, and Jesus: They’ve all made some pretty impressive comebacks—and now Microsoft wants to join their ranks. This week’s big news was the much-anticipated launch of the firm’s new smartphone OS, Windows Phone 7. Microsoft has been enduring struggles in the smartphone OS space, and deservedly so. This latest bid to re-establish itself, if unsuccessful, will probably be its last.
Turkish operator Turkcell has become the first operator in the world to integrate its own location-based mobile application to Windows Live Messenger. The application is “Gezenzi”, a location-based Web 2.0 micro-blogging platform.
Gezenzi is a permission-based service enabling members to use a Gezenzi map to exchange information about places.
So Windows Phone 7 is out there and pretty slick it looks too. Even Stephen Fry, a long time critic of Microsoft’s mobile strategy was present at the launch event in London to say, ”Microsoft finally gets it”.
I’ve generally held off commenting on Windows Phone beyond occasionally pointing out that it’s conceivable the company could deliver a decent experience. I’ve also made it clear that I would like Microsoft to have success, especially given the skewed nature of the industry’s obsession with Apple. We really need good competition in the marketplace — and given that Nokia isn’t quite delivering yet, I think Microsoft’s offering is very refreshing.
The driving forces behind Google’s foray into the mobile platform space – The Open Handset Alliance and the Android Open Source Project – have shown off developments for the operating system which will allow handset builders to deploy the platform on yet more devices, even as it is gaining some significant traction in the market.
Nokia’s foray into the laptop space will start next month when the Booklet 3G launches in Europe, to be followed in November by its US debut.
Finnish mobile handset vendor Nokia confirmed expectations Monday with the launch of its first netbook product, the Booklet 3G.