Handset player Nokia has signed a deal with ST-Ericsson in a move that will see the chipset vendor’s NovaThor mobile application platform used in future Windows Phone devices.
Although not among the most super of smartphones currently available, Nokia’s new Windows Phone offerings, branded as Lumia, are sure to provide a much-needed boost to its fortunes in the smartphone market.
The latest version of Microsoft’s mobile operating system, Windows Phone, ripened this week. Mango, as it is known, adds more than 500 new features, including threads which switch between text, Facebook and Windows Live Messenger within the same conversation; the ability to group contacts into personalized Live Tiles; as well as deeper social network integration.
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When Stephen Elop said that the smartphone market is “now a three-horse race” he cast Nokia and Microsoft in unfamiliar roles. It was a loaded observation because, implicit in his statement (and explicit in that now famous memo), was the admission that Apple and Google, and the ecosystems they have built around their device platforms, have become the smartphone establishment. Nokia and Microsoft, so used to their status as steadfast incumbents, now find themselves positioned effectively as newcomers, seeking to disrupt the status quo.
Nokia has announced a partnership with Microsoft that will see the software firm’s Windows Phone platform adopted as the handset vendor’s primary smartphone platform. The news comes in a week when speculation over Nokia’s strategy was driven to fever pitch after a leaked memo from CEO and former Microsoft executive Stephen Elop revealed the depth of the crisis facing the Finnish firm.