Enterprise clients typically represent the subscriber group with the highest value for mobile operators. Mobile operators typically have whole departments dealing with large enterprise customers, but so far they have paid limited attention to the most important need of the mobile workforce: excellent mobile coverage in the office. This has been a reason for enterprise clients churning, especially when fierce competition allows competitors to offer better levels of service.
But this is now changing and enterprise specific technologies are evolving as the need to retain these high value customers becomes stronger.
UK-based telecoms and broadcast infrastructure firm Arqiva has acquired location based media firm Selective Media, which provides targeted advertising campaigns over Arqiva’s wifi network.
Telecoms.com talks to Andrew Robinson, head of digital media and tech at Liverpool Football Club about the decision to make wifi connectivity available to fans in its its Centenary stand and the revenue benefits that the club expects to derive from the installation.
Operator group Deutsche Telekom is rolling out what it claims will be Germany’s largest ever wifi network. The offering will be launched in the summer of 2013.
Ahead of the Broadband MEA 2013 conference, taking place on the 19th-20th March 2013 at the JW Marriott Marquis Hotel, Dubai, UAE, Dubai, UAE, we speak to Maen Haddad, Director/Product Marketing, Etisalat on the latest broadband developments in the region and his views on issues such as piracy and FTTH deployment.
Dutch incumbent operator KPN has announced a partnership with wifi network provider Fon that it says will give KPN customers access to more than 1,500 hotspots in the Netherlands and a further seven million worldwide.
Yousef Abu Mutawe, CTO, Zain, is delivering the opening keynote on Day Two of the Broadband MEA 2013 conference, taking place on the 19th-20th March 2013 at the JW Marriott Marquis Hotel, Dubai, UAE, Dubai, UAE. Ahead of the show we learn about Zain’s activities in the past year, why wifi offload is crucial for it and of which technologies it is making use.
They sold out of wifi-enabled iPad mini tablets at 8.30am this morning at the flagship Apple store in Regent Street, London. It has been a similar story every day this week. The nice Apple lady in the shop told me that the queues were now starting at around 6.00am.
US software firm Microsoft has given Windows Phone 8 users access to a sizeable global wifi network intended to improve the user experience and rein in data costs.
Having worked in the telecoms industry for longer than I care to remember I have been privy to much of the hype that has surrounded technologies, services and platforms. My personal favourite was the marketing image constructed around WAP – particularly the high tech individuals surfing the WAP-powered internet. This fantasy, seen in multiple campaigns, was particularly deceptive when the actual experience of using WAP was more like watching a glacier melting.
More flaws have appeared in Apple’s iPhone 5 as the device has been failing to connect some US users to their wifi network and instead forcing them to use their monthly allowance of cellular data. Users have been unknowingly surpassing their data limits due to the fault.
VoIP provider Skype has set up a public wifi network in the UK and Ireland in a bid to diversify its offering. The firm, acquired by Microsoft in 2011, has teamed up with wifi solutions provider Wicoms to roll out a service called Free Skype WiFi in UK high streets. The service enables shopping malls, retailers and other businesses to deliver public internet access to customers free of charge.
The adoption of LTE is encouraging users to migrate their usage of applications that were previously largely restricted to wifi onto 4G LTE networks, according to recent research.
All aboard! France’s SNCF wants your cheeks on a seat – but not necessarily on a train.
Mobile operators are looking past the negative revenue implications of using wifi offload due to concerns over the sheer growth of data traffic. However, although the majority of infrastructure vendors are now including wifi offload solutions in their product portfolios, those solutions do not fully meet operators’ needs, according to Ovum.
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