Global public wifi hotspot numbers are set to grow from 1.3 million in 2011, to 5.8 million by 2015, marking a 350 per cent increase, according to research published by the Wireless Broadband Alliance (WBA), and compiled by Informa. The findings from the WBA, which is the industry association focused on driving next generation wifi, also revealed that more than half – 58 per cent – of operators believe wifi hotspots are either “very important” or “crucial” to their customers’ experience, in order to offload busy mobile broadband networks and to provide a value-added services.
Finnish handset vendor Nokia has teamed up with wifi network operator Spectrum Interactive and location based media firm Selective Media, to trial a free wifi offering on the streets of London, UK.
When Netflix decided to separate DVD delivery from its video streaming service, consumers rebelled. Many dropped both services and the company lost half its value on Wall Street. Trouble like this is commonplace for cable TV and satellite providers, which, according to the American Customer Satisfaction Index (ACSI), both consistently rank low in customer satisfaction surveys.
UK mobile operator O2 is trialling a VoIP technology offering to a to select group of customers/ O2 Connect will allow smartphone users to use voice and text services over wifi networks from their normal mobile number to any UK mobile or landline number.
Having lived the first half of my adult life in the UK and the second half in Australia, it is little wonder that I have such a strong affinity with the underdog in a given situation, since both countries have cultures that root for the little guy to succeed over a bigger, stronger opponent.
Verizon has released the 4G LTE MiFi 4510L a, a mobile hotspot device that will enable up to five devices to connect to it via wifi and gain access to Verizon’s LTE network.
T-Mobile USA customers can now purchase a 4G Mobile Hotspot device enabling up to five Wi-Fi devices to connect to its LTE rivalling ‘4G’ network.
Global internet traffic will grow by a volume of almost 50 per cent each year between now and 2015, according to Informa Telecoms & Media. This appetite for consumption will be whetted by online storage, peer to peer traffic and video consumption in the mobile space. The trick now is keeping the data deluge away from the core.
When the mobile industry became aware of the potential of HSPA to offer high speed mobile broadband services more than five years ago, the key protagonists – mobile operators and network infrastructure vendors – decided that this would inevitably mean the end of the public wifi business model.
Offload is sure to be a hot topic at this year’s Mobile World Congress, but getting ahead of the game is Nokia Siemens Networks with a technology proposal that seamlessly extends the mobile network with wifi.
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