O2 data cap protest will help out O2
The word on the wires Tuesday morning is of growing support for a consumer protest against O2 UK’s recent decision to introduce tiered data tariffs and do away with unlimited offerings.
Mobile operator T-Mobile UK has announced what it claims is the country’s first “truly unlimited” mobile phone plan. The operator’s “Full Monty” deal allows unlimited internet browsing, unlimited SMS messages and unlimited phone calls with no fair usage restrictions.
UK-based mobile operator Vodafone was one of the earliest providers to call an end to the all you can eat data buffet and CEO Vittorio Colao believes more tiers are on the way.
The word on the wires Tuesday morning is of growing support for a consumer protest against O2 UK’s recent decision to introduce tiered data tariffs and do away with unlimited offerings.
O2’s decision to switch from an unlimited model to one tiered based on usage is of no surprise to those that have studied mobile data usage patterns. Just like AT&T in the US, O2 UK had become the industry poster-child of the capacity crunch era.
Maybe the Informer’s just getting old and the revisiting of his former beliefs is all a part of that process. But he’s sometimes astonished to discover that things he firmly supported around 15 – 20 years ago (tie dye, gypsies, the Levellers, etc…) no longer have his backing. Take the internet for example. For much of that last 15 – 20 years, the Informer, in various incarnations, has been fed and sheltered by producing content for the tubes. And the vast majority of that content has been given away for free.
The unlimited data cull continues, with US carrier AT&T calling time on its flat rate all you can eat offering from June 7.