The onslaught of data facing operators in the next few years will not be as overwhelming as the industry is being led to believe, an Informa analyst has claimed. Speaking at the Broadband Traffic Management congress in London, Kris Szaniawski, Principal Analyst, at Informa Telecoms & Media said that traffic growth over the news five years would see increases in the 8-10 fold range, rather than the 100s that have been predicted.