The challenge of the ceaseless growth in data usage, is transforming the telecommunications industry. How operators maximise use of data could also significantly change the characteristics of their business.
With NFV, operators have a chance to fight back by creating their own products and services that can be prioritised over OTT applications. Not only will this help generate new revenues, it will also increase brand loyalty as subscribers become accustomed to the greater quality of service they receive from native operator applications.
Lyn Cantor, president of Tektronix Communications, talks about the importance of the Telecom Intelligence Provider.
Lyn Cantor, president of Tektronix Communications, talks to telecoms.com about the key issues facing operators in terms of LTE deployment, particularly the scale of voice, video and data and the delivery of Quality of Service. Cantor gives insight on how to monetise this traffic by leveraging the service experience.
Test and Measurement may not be the glitziest aspect of the industry, but it’s an essential part of a networks role to ensure that devices work as expected before they are unleashed onto the networks. Here we bring you a preview of the LTE North America 2011 Awards category that celebrates this dedication to detail: Best Network/Device Testing Product for LTE.