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Sybase 365: Customer engagement

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John Sims, President of Sybase 365, talks to telecoms.com about building customer engagement through mobile commerce and mobile messaging in both the emerging and developed markets.

NFC mobile payments 2 – 5 years out says survey

Some handset vendors are now starting to introduce NFC to their portfolios

A survey carried out at MWC by mobile commerce and messaging specialist Sybase 365 has found that 81 per cent of mobile industry executives believe that NFC will not emerge as a driver for mass adoption of mobile payment services for another two to five years. Less than ten per cent of delegates polled said they believed that NFC payments would become mainstream in the next year.

Telefónica in m-wallet deal with Sybase 365

Telefónica hopes to launch mobile wallet services in the first half of 2012

Telefónica Digital, the cross sector services arm of the international operator created in September last year, has announced a strategic partnership with mobile commerce provider Sybase 365. The deal will see the two firms collaborating on Telefónica’s m-wallet proposition, which will include a range of mobile financial services.