Mobile Instinct: Going Mobile
In this webinar, we address content and service providers who are either in the process of establishing or growing their presence, in an ever-fragmented mobile market.
Brought to you by Streamezzo
Key to a great user experience: at a glance, in one click
Published by Streamezzo March 2009
In the late 1880′s, Almond Strowger, an undertaker from Kansas City was unhappy when he found out that
the telephone operator was routing business to his competitor, who was the operator’s husband! He
subsequently invented the first version of a switching system that was to remove go-betweens and power
direct connection between users.
Rich Media Development and Deployment
Published by Streamezzo March 2009
According to Informa Telecoms & Media, the market for content and services on cell phones is expected to grow to $150 billion by 2011. All the bets are placed, yet end users are ultimately the ones who hold the cards. In 2007, the iPhone jolted the industry just as Macintosh, and later Windows, shook the PC world over twenty years ago, and for a similar reason: by again emphasizing that user experience is a decisive factor to generate enthusiasm and build Web 2.0 fan clubs. It is clearer than ever that success will be predicated both on the nature of the services offered and upon the ease with which users are able to discover and access services, as well as interact with these services and with fellow users.
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