Soichiro Saida, Senior Director – Service Portfolio & Territory Strategy, Sony Network Entertainment, talks to telecoms.com at Broadband World Forum about getting content to consumers on the move. Saida talks about the challenges in creating a user experience that works across any device and any form factor.
Off the back of its launch of the Xperia Z at the Consumer Electronics Show in January, Sony has chosen Mobile World Congress to launch its partner product, the Xperia Tablet Z. As with its stablemate, the Tablet Z is aimed at the premium market and is an exquisite-looking device that also uses the company’s unique “OmniBalance” design. Also, the Xperia Tablet Z will launch on Android 4.1 (Jelly Bean).
Samsung’s CES 2013 press conference marked an important but subtle change in the rhetoric of the world’s largest TV panel manufacturer.
Sony Mobile has every reason to believe it can edge towards a recovery with its latest range of Xperia handsets, launched this week at the Internationale Funkausstellung Berlin, also known as IFA.
In a bid to propagate Android devices even further into the market, Google is preparing to launch a range of Nexus devices with various hardware partners in the final quarter of the year, according to a leaked memo from Japanese operator NTT Docomo.
Struggling handset manufacturer Sony Mobile Communications on Thursday announced plans to reduce its global head count by 15 per cent or about 1,000 staff, as it reboots its operation structure. To further distance itself from the failed partnership with Ericsson, Sony Mobile will also move its corporate headquarters and certain other functions from Lund, Sweden, to Tokyo, Japan.
Following its acquisition of Ericsson’s 50 per cent share in Sony-Ericsson, Sony’s mobile unit has posted a staggering €1.15bn ($1.48bn) loss for the year ending March 31, 2012. This is in contrast to the €74m profit that Sony-Ericsson made a year earlier.
Operators are looking for an alternative to Apple as the “leading brand in terms of entertainment today” and Sony “has the assets” to position it as such as the battle for consumer loyalty moves to the living room. That’s the view of Sony’s head of mobile in the UK and Ireland as the Japanese vendor makes a renewed assault on the mobile space – the first time Sony has been in the handset market as a solo brand for ten years.
As Sony makes its new push into the mobile handset market—its first appearance as a solo brand in the space for ten years—it is positioning itself as a uniquely capable player across the content and device ecosystem. Telecoms.com met with Pierre Perron, who heads the firm’s mobile business in the UK and Ireland, shortly after Mobile World Congress to hear his views on how Sony aims to re-establish itself in the heart of a consumer that has evolved enormously since Sony mobile phones were last available in the shops.
Whilst Sony Ericsson devices were still being ranged last month at CES in Las Vegas, the company has now gone it alone at MWC with its first Sony branded devices. Building on its XPERIA branded Android phones, the company has announced three smartphones, the XPERIA S, P and U, which help it segment across price and feature tiers.
Japanese electronics firm Sony has announced that is has appointed Kazuo “Kaz” Hirai as its new president and CEO. The former president of the Consumer Products and Services Group, credited with making PlayStation a household name, Sony will assume his new role on April 1, replacing current president and CEO Sir Howard Stringer, who will become chairman of the Board of Directors in June.
Sony will face a tough time turning around the fortunes of Sony Ericsson, which it will soon own outright, after the handset manufacturer posted a staggering net loss of €207m ($265m) for 4Q11. The loss is in contrast to the €8m profit the firm posted in the same quarter a year earlier.
Sony, Nokia and Huawei have each announced new handsets at CES in Las Vegas, as competition in the smartphone market hots up.
Google has announced new hardware manufacturers that have joined it as partners for its IPTV service Google TV. LG is the biggest name to join the Google TV ecosystem this year and will unveil a new line of Google TV sets running on its own L9 chipset at CES in Las Vegas next week.
Vodafone and Sony Computer Entertainment Europe have announced a partnership that will see the UK headquartered international carrier become the ‘preferred partner’ to provide connectivity for the 3G version of Sony’s forthcoming portable gaming console. The deal extends across Europe, taking in the UK, Ireland, Italy, Germany, Spain, Portugal, the Netherlands and Vodafone’s Partner in France (SFR), as well as in Australia and New Zealand.