social mediaRSS

Mobily: “LTE will lead to completely new customer segmentation.”

Khaled Bassuny, is senior vice president of customer care for Mobily
February 9, 2012 Written by Benny Har-Even

Khaled Bassuny, is senior vice president of customer care for Saudi operator, Mobily. According to Bassuny one of the keys to Mobily’s successful approach to customer service is its innovative use of social media.

Tags; customer care, LTE, Mobily, Saudi Arabia, social media, Europe, Interviews, LTE

Twitter snaps up analytics engine

Analytics equals accountability in social media
July 6, 2011 Written by James Middleton

Startup social network analytics engine Backtype has been acquired by Twitter for an undisclosed sum, giving users of the micro blogging platform greater insight an accountability of their social initiatives.

Tags; analytics, Backtype, social media, Twitter, Content & Applications, News & Analysis