KPN says IP-based messaging cannibalised SMS traffic in Q1 but consumer KPIs show overall SMS growth
KPN has stated in its 1Q11 results that accelerated changing customer behaviour became visible in the cellco’s home market, the Netherlands, during the quarter. Specifically, KPN saw its SMS revenues fall ‘dramatically’ in 1Q11, according to CEO Eelco Blok, who told Reuters that SMS traffic declined 10% year-on-year in March 2011.
Telenor Norway finding needs to be placed into context
In Telenor Norway’s recent announcement about the changes to the way in which it offers mobile phone plans, the mobile operator referred to internal research it recently conducted, where it canvassed 3,000 mobile users about their mobile communications requirements. The research was carried out in order to tailor the two new bundled price plans that Telenor Norway will introduce on Apr. 11, 2011. One of the findings of the research was that, for the first time in Norwegian history, according to Telenor, mobile users are saying that surfing the Internet using a mobile phone is more important to them than sending SMSs.
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