Smart TV sales to hit 50 mil in 2012, but most will be unconnected
Over 220 million Smart TV sets will be sold worldwide in 2017, up from the 54 million that will be sold in 2012, according to Informa Telecoms & Media’s latest Smart-TV device forecasts. Around 31 per cent of households worldwide will own at least one Smart TV in five years time, according to Informa, with household penetration much higher in North America (63 per cent) and Western Europe (64 per cent).
UK high street fails to push Smart TVs to consumers
According to the latest research from Informa Telecoms & Media, awareness of Smart TVs remains low as UK retailers fail to educate consumers of their benefits and provide even the most basic information regarding connected-TV features. Informa estimates that 35 per cent of all TVs sold this year will be “smart”, however, this is a result of internet connectivity becoming a “default” technology in more and more TV sets as standard, rather than an increase in consumer demand.
Loading ...