According to the latest research from Informa Telecoms & Media, awareness of Smart TVs remains low as UK retailers fail to educate consumers of their benefits and provide even the most basic information regarding connected-TV features. Informa estimates that 35 per cent of all TVs sold this year will be “smart”, however, this is a result of internet connectivity becoming a “default” technology in more and more TV sets as standard, rather than an increase in consumer demand.