Dag Kittlaus, entrepreneur and co-founder of voice control software and ‘personal assistant’ Siri, has departed Apple just days after seeing his application launched as part of the latest iPhone package.
Apple teased the masses ahead of the launch of its newest handset – with the only detail being divulged being the title of the event: “Let’s Talk iPhone”. As with most Apple launches, the technology press and blogger community were fast spreading rumours about what new features the device would have. Would it be called the iPhone 5? And what would it look like? On Tuesday the Cupertino-based company unveiled the iPhone 4S – an upgrade to the iPhone 4, with a new chip and enhanced voice recognition features but largely the same appearance as its predecessor.
At Apple’s much-anticipated iPhone press event yesterday, the company launched a new handset – the iPhone 4S. The key new feature that could provide the real draw for consumers and enhance the user experience is the new integrated voice-recognition technology. Apple generated much excitement by naming the launch event “Let’s Talk iPhone”, and it is now apparent why, as voice recognition appears to be the handset’s key differentiator.
Apple added another string to its bow this week with the acquisition of a mobile search service which pitches itself as a “virtual digital assistant”.
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