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AT&T follows Verizon on shared data plans

Two US operators have launched shared data price plans, but are they the future of data pricing for operators?

As operators in mature markets take steps to move away from low margin or loss making all-you-can-eat data pricing models,US carriers are pioneering a model that enables families to draw data for each member’s personal device from a single monthly allocation. AT&T this week became the latest carrier to introduce the play.

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