QuattroRSS

Apple winds down Quattro to focus on iAds

Apple is winding down the Quattro Wireless mobile advertising network as it turns its attention to the iAd platform
August 20, 2010 Written by James Middleton

iPhone manufacturer Apple is winding down the Quattro Wireless mobile advertising network as it turns its attention to the exclusive support of its recently launched iAd platform.

Tags; advertising, Apple, mobile ads, Quattro, Content & Applications, News & Analysis, iPhone

Opera buys mobile advertising platform

Opera buys mobile advertising platform AdMarvel
January 20, 2010 Written by James Middleton

It certainly looks like a good time to be in the mobile advertising business – companies are being snapped up like hot cakes. On Wednesday, mobile browser king Opera acquired AdMarvel for a reported $8m in cash and the promise of a further $15m if targets are met.

Tags; AdMarvel, Admob, mobile advertising, Opera, Quattro, Africa, Americas, App Stores, Asia Pacific, Content & Applications, Europe, Middle East, News & Analysis