PremiershipRSS

BT Premiership deal to push subscribers to superfast broadband

BT is hoping its Premiership deal will push customers to its BT Vision TV and broadband services

BT Vision, the digital TV based subscription service offered by UK incumbent BT, has purchased the rights to show Premier League football matches in the UK in a bumper deal that combined with BSkyB is worth £3.018 billion (US$ 4.68bn). The bold move, which enables BT to show 38 live games from the 2013-14 season saw it beat out competition from traditional pay-TV broadcast companies such as ESPN and is being viewed as a statement of intent from the UK telecoms company.

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