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Getting into position

location-based targeting could be the future of LBS
August 10, 2011 Written by Mike Hibberd

Operators are renewing their enthusiasm for location as OTT players build their own means of accessing positional information on consumers. Marketing and advertising will be key, and success will be derived from expertise in context, content and customer relationship.

Tags; Buzz City, LBS, Location based Services, mobile advertising, O2UK, PlaceCast, Skyhook, Zoombak, Cloud, Features, Handsets & Devices, Networks, Operator