Phorm
Behavioural ad platform Phorm loses support
July 7, 2009 Written by @telecoms
Shares in controversial behavioural advertising platform, Phorm, were in freefall this week after incumbent UK carrier BT moved to distance itself from the technology.
Operators can’t play dumb if they want to be smart pipes
April 30, 2009 Written by Rob Gallagher
Picture the scene: a music-industry debate hosted in a small room above a pub in Soho, London. “Just answer me: Are you technically able to stop people sharing our music illegally online?” The casually dressed moderator’s voice was tense. It was the third time he’d asked the question.
EC puts boot into UK over invasive ad platform
April 15, 2009 Written by James Middleton
The European Commission is taking the UK to task over its usage of controversial behavioural advertising platform, Phorm.
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