The opportunities for wireless services providers to offer cloud services are vast, according to new research. While traditional IT vendors, such as Google, Dell, Amazon and Microsoft dominate the cloud computing market, mobile operators have competitive advantages over these players, according to Market intelligence provider IHS iSuppli.
Mobile operators could boost annual global data revenues by $47 billion through brushing up their upsell strategies, according to a report by BSS solution provider Openet. The report said telcos should have a system in place which, by taking into account the customer context, automatically triggers the most relevant offer to be sent to the customer device, allowing the immediate purchase and activation of the product.
Although there is widespread industry support for standardised and centralised BSS strategies for mobile operators, fears around operational disruption and cultural and political issues are so pronounced they are perhaps keeping operators from moving to implement such strategies. But a cloud implementation of a single BSS solution could represent a possible solution.
The Global Mobile Suppliers Association (GSA) has said in an update to its Evolution to LTE reports that since June 2010 98 additional countries have invested in LTE, bringing the total to 208. In terms of hard deployments, either existing or planned, the numbers have gone up by 32, taking it to 154 across 60 countries.
In all the hub-bub surrounding new gadget launches and app. stores at the MWC event in Barcelona, most of the established mobile operators are treating their customers almost as an afterthought. So says Steve Bell, a 20-year Motorola veteran who has now set up his own consultancy, KeySo Global, to help industry players get more [...]