The Google-backed Android OS will account for almost 50 per cent of the smartphone market by the end of 2012, according to Gartner research, giving it an enormous lead on its competitors. Gartner forecasts that Android sales will hit 310 million in 2012 as the smartphone market surges to 630.5 million devices for the year.
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Motorola Mobility is rumoured to be working on its own mobile operating system based on web technologies such as HTML5, which would make it easier for developers to port Android and Apple applications to its devices.
The mobile handset OS market has changed greatly in the last three years. The most striking shifts in the OS landscape have occurred in the smartphone segment, where the factors critical to success have changed dramatically. Rather than seeking the traditional phone-centric experience, today’s smartphone user expects a device to not only offer leading hardware and software performance, but to be more customizable than ever before, through a large number of downloadable mobile applications.
Issue 158 April 2009
Featuring:
WiMAX – It’s crunch time for the flagship WiMAX carriers, in particular US firm Clearwire.
Chris Bannister: The CEO of Polish operator Play talks to MCI about breaking into a saturated market.
Boris Nemsic: As he moves to Russian carrier Vimpelcom, Boris Nemsic reflects on 13 years at Telekom Austria.