UK operator O2, part of the Telefónica stable, has announced to customers that it is closing down its O2 Wallet mobile commerce application, 18 months after it launched. The application will not function after March 31st this year, O2 said.
Telefónica’s UK operation O2 has told Telecoms.com that it is not fulfilling orders for the Samsung Galaxy Nexus smartphone until Google and Samsung have fixed a bug that sees the phone spontaneously lose audio, affecting voice calls and audio alerts. The Galaxy Nexus is the first commercially available handset to sport version 4.0 of the Android smartphone OS, which Google has dubbed Ice Cream Sandwich.
Operators are renewing their enthusiasm for location as OTT players build their own means of accessing positional information on consumers. Marketing and advertising will be key, and success will be derived from expertise in context, content and customer relationship.